Instagram promo

We are currently producing various promotional videos for Cardiff University and this video is an edit for posting on Instagram. Cardiff Uni are targeting 17-18 year olds looking for a place to study. Now that Instagram have extended the permitted running time of videos from 15 seconds to 60 seconds, it provides greater opportunity for exposing your social media video content to a largely younger audience. Instagram users are often younger - teenagers up to 30's are well represented, so we provided this sub 60-second edit mainly for this platform. 

On the subject of social media, here are some interesting user figures from 

UK users estimated for 2017: 

Facebook: 32m - Twitter: 20m - Instagram: 14m - LinkedIn: 21m

But it is important to consider the demographic of these users to determine which platforms are better to expose your content. Age and gender are of particular relevance.