Rabart Decorators Merchants have eight stores around the UK and are firm believers in the power of using video posts in their social media strategy. Over the past 18 months, we have used video in many short forms for Rabart, from simple slideshows to customer testimonials and particular store and product promotions. At all times we aim to keep the content short and informative so that viewers will learn something positive about Rabart's products and services. Combined with growing video collections on dedicated You Tube channels for each store, our video content has been used widely on many social platforms. All very nice, however, the main aim of this whole strategy thing is to increase footfall in the stores and improve sales. On those products that we have produced specific targeted campaigns, the like-for-like sales, compared to the same period in 2015, have increased by nearly 30%. Our continued use of video will now extend to a varied and continuous output of "How To" videos highlighting special purpose products and decorating tips offering insight and value to Rabart's customers.